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Midgley, David; Christopher, Martin - 1975

Persistent link: https://www.econbiz.de/10002492454

Making supply chains more sustainable through customer and consumer engagement : the case of rare metals

Marty, Justine; Christopher, Martin; Ageron, Blandine - In: Corporate social responsibility and environmental management 31 (2024) 2, pp. 895-908

Persistent link: https://www.econbiz.de/10014507031

Customer service experiences : developing and applying a sequential incedent laddering technique

Jüttner, Uta; Schaffner, Dorothea; Windler, Katharina; … - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 738-768

Persistent link: https://www.econbiz.de/10009763998

Promoting biodiversity : do consumers prefer feelings, facts, advice or appeals?

Schaffner, Dorothea; Demarmels, Sascha; Jüttner, Uta - In: The journal of consumer marketing 32 (2015) 4, pp. 266-277

Persistent link: https://www.econbiz.de/10011407098

Identifying the right solution customers : a managerial methodology

Windler, Katharina; Jüttner, Uta; Michel, Stefan; … - In: Industrial marketing management : the international … 60 (2017), pp. 173-186

Persistent link: https://www.econbiz.de/10011672093

2001 – The Existential Consumer

Christopher, Martin - In: European Journal of Marketing 23 (1989) 8, pp. 80-84

The consumer is changing and existing models of consumer behaviour o longer fit. The household as a decision‐making unit has changed radically: nuclear family, the role of “the” breadwinner has diminished, greater earning power of the young and the rising influence of the teenager. The...

Persistent link: https://www.econbiz.de/10014724708