Purpose – This paper sets out to investigate the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also to be explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more...

Factors affecting nutritional food label use in Greece are examined using primary data collected from personal interviews with consumers shopping at supermarkets in Athens. The econometric approach treats nutrition knowledge, where appropriate, as an endogenous variable when estimating the...

Over the last few years, the interest on alternative protein sources, such as edible insects, has been growing rapidly. However, Western consumers’ acceptance of insects as a food source is very low, mainly due to unfamiliarity with insect-based food. We investigate consumers’ attitude and...