Purpose – The purpose of this paper is to investigate how employing human brands affects consumers' decision quality in an online shopping environment by analysing visual attention using an eye‐tracking technique. Design/methodology/approach – The experimental design used to examine the...

Purpose – The purpose of this paper is to examine the influence of the presence and type of product symbol on online users' information search behaviour. Adopting an information processing perspective, it gathers objective and self‐reported measures and investigates the relationships between...

Purpose – The purpose of this paper is to reinterpret addiction to social network services (SNSs), not from the traditional clinical perspective as a disorder, but from a management perspective as consumer behaviour to examine its possibility as a manageable resource....