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What type of relationship do we have with loved brands?

Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440

Persistent link: https://www.econbiz.de/10010459817

Implications of digital rights management on the demand for digital content

Fetscherin, Marc - 2006

Persistent link: https://www.econbiz.de/10003367736

Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students

Fetscherin, Marc - In: Journal of electronic commerce research : JECR 10 (2009) 1, pp. 42-55

Persistent link: https://www.econbiz.de/10003886454

The five types of brand hate : how they affect consumer behavior

Fetscherin, Marc - In: Journal of business research : JBR 101 (2019), pp. 116-127

Persistent link: https://www.econbiz.de/10012103220

The effects of the country of brand and the country of manufacturing of automobiles : An experimental study of consumers' brand personality perceptions

Fetscherin, Marc; Toncar, Mark - In: International Marketing Review 27 (2010) 2, pp. 164-178

Purpose – The purpose of this paper is to offer a new perspective of country of origin effects on consumers' brand personality perceptions of domestic and imported automobiles. It aims to assess the perceived similarities and differences between automobiles from two countries with respect to...

Persistent link: https://www.econbiz.de/10014827511

Guest editorial: 30 years of brand relationship research

Fetscherin, Marc; Veloutsou, Cleopatra - In: The journal of product & brand management 33 (2024) 4, pp. 413-418

Persistent link: https://www.econbiz.de/10015165132

Special issue: 30 Years of brand relationship research

Fetscherin, Marc (ed.); Veloutsou, Cleopatra (ed.) - 2024

Persistent link: https://www.econbiz.de/10015165148

The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions

Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178

Persistent link: https://www.econbiz.de/10003988015

Country of origin effect on US consumers' brand personality perception of automobiles from China and India

Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127

Persistent link: https://www.econbiz.de/10003932801

Brand love : investigating two alternative love relationships

Fetscherin, Marc; Dato-on, Mary Conway - In: Consumer-brand relationships : theory and practice, (pp. 151-164). 2012

Persistent link: https://www.econbiz.de/10009739832