Narrow search
Showing 1 - 3 of 3
Cover Image
An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
Cover Image
Psychometric comparability of brand personality scale : assessing brand personalty matching between sports and corporate sponsors by using the congenerity test
Cho, Sungho; Kang, Joon Ho - In: International journal of sports marketing & sponsorship 13 (2011/12) 4, pp. 295-312
Persistent link: https://www.econbiz.de/10009615119
Cover Image
Political Identity, Risk Perception, and Sport Participation: Conditional Process Analysis of Golfers’ Revisit Intent During the COVID Pandemic
Cho, Sungho; Kwak, Dae Hee; Lee, J. Lucy; Won, June - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 150-161
Persistent link: https://www.econbiz.de/10014315789