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Consumer behaviour
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Sivakumar, V. J.
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International journal of business innovation and research
4
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2
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1
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1
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1
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ECONIS (ZBW)
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A neural network model for clearance sales outshopping behaviour
Hemalatha, M.
;
Moorthi, Y. L. R.
;
Sivakumar, V. J.
- In:
International journal of business excellence
4
(
2011
)
3
,
pp. 263-282
Persistent link: https://www.econbiz.de/10009298912
Saved in:
2
Segmentation of Indian shoppers based on store attributes
Hemalatha, M.
;
Sivakumar, V. J.
;
Jayakumar, G. S. David Sam
- In:
International journal of business innovation and research
3
(
2009
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10003892040
Saved in:
3
Modelling clearance sales store loyalty behaviour of Indian shoppers
Hemalatha, M.
;
Sivakumar, V. J.
- In:
International journal of business excellence
3
(
2010
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009575528
Saved in:
4
Modelling clearance sales shopping behaviour
Hemalatha, M.
;
Sivakumar, V. J.
;
Narayanan, A. G. V.
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 451-474
Persistent link: https://www.econbiz.de/10008798779
Saved in:
5
Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
Saved in:
6
Brand value proposition for bank customers in India
Moorthi, Y. L. R.
;
Mohan, Bijuna C.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
Saved in:
7
Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
Ajitha, S.
;
Sivakumar, V. J.
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 103-113
Persistent link: https://www.econbiz.de/10011747735
Saved in:
8
What happens after consumption? : role of autobiographical memory experience, nostalgia and word of mouth behaviour
Sivakumar, V. J.
;
Rajadurai, B. Issac Johny
- In:
International journal of management practice : IJMP
12
(
2019
)
3
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012105714
Saved in:
9
Impulsiveness and its impact on behavioural intention and use of mobile shopping apps : a mediation model
Chopdar, Prasanta Kr.
;
Sivakumar, V. J.
- In:
International journal of business innovation and research
19
(
2019
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10012098571
Saved in:
10
Exploring the role of experience, experience intensification on autobiographical memory and nostalgia and behavioural intention : a theory driven approach
Sivakumar, V. J.
;
Rajadurai, B. Issac Johny
- In:
International journal of business excellence : IJBEX
25
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012798209
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