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Segmentation of Indian shoppers based on store attributes
Hemalatha, M.; Sivakumar, V. J.; Jayakumar, G. S. David Sam - In: International journal of business innovation and research 3 (2009) 6, pp. 651-669
Persistent link: https://www.econbiz.de/10003892040
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The antedecents of store patronage behaviour in Indian kirana store
Hemalatha, M.; Najma, S. - In: International journal of business innovation and research 7 (2013) 5, pp. 554-571
Persistent link: https://www.econbiz.de/10010212965
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An empirical study on the influence of clearance sales shopping characteristics on store satisfaction and loyalty
Hemalatha, M.; Narayanan, A. G. V.; Sridevi, P.; … - In: International journal of Indian culture and business … 6 (2013) 2, pp. 207-226
Persistent link: https://www.econbiz.de/10009741353
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Modelling clearance sales store loyalty behaviour of Indian shoppers
Hemalatha, M.; Sivakumar, V. J. - In: International journal of business excellence 3 (2010) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10009575528
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A neural network model for clearance sales outshopping behaviour
Hemalatha, M.; Moorthi, Y. L. R.; Sivakumar, V. J. - In: International journal of business excellence 4 (2011) 3, pp. 263-282
Persistent link: https://www.econbiz.de/10009298912
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Modelling clearance sales shopping behaviour
Hemalatha, M.; Sivakumar, V. J.; Narayanan, A. G. V. - In: International journal of business innovation and research 4 (2010) 5, pp. 451-474
Persistent link: https://www.econbiz.de/10008798779