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Evidence of managerial response to the level of consumer complicity, pirate activity, and host country enforcement of counterfeit goods : an exploratory study
Chaudhry, Peggy; Peters, Jonathan; Zimmerman, Alan S.; … - In: Multinational business review 17 (2009) 4, pp. 21-44
Persistent link: https://www.econbiz.de/10003925916
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Country matters : executives weigh in on the causes and counter measures of counterfeit trade
Stumpf, Stephen A.; Chaudhry, Peggy E. - In: Business horizons 53 (2010) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10003981059
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Piracy in cyber space : consumer complicity, pirates and enterprise enforcement
Chaudhry, Peggy E.; Chaudhry, Sohail S.; Lamkin, Melissa K. - In: Enterprise information systems 5 (2011) 2, pp. 255-271
Persistent link: https://www.econbiz.de/10009154772
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Consumer complicity across emerging markets
Chaudhry, Peggy E.; Hill, Ronald Paul; Stumpf, Stephen A.; … - In: Measurement and research methods in international marketing, (pp. 223-239). 2011
Persistent link: https://www.econbiz.de/10009377901
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Fake: can business stanch the flow of counterfeit products?
Stumpf, Stephen A.; Chaudhry, Peggy E.; Perretta, Leeann - In: Journal of business strategy 32 (2011) 2, pp. 4-12
Persistent link: https://www.econbiz.de/10008988942
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Consumer complicity with counterfeit products
Chaudhry, Peggy E.; Stumpf, Stephen A. - In: The journal of consumer marketing 28 (2011) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10009162017
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Fake and pirated : do consumers care?
Chaudhry, Peggy E.; Cesareo, Ludovica - In: Journal of business strategy 38 (2017) 6, pp. 11-19
Persistent link: https://www.econbiz.de/10011757444
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Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.; Cesareo, Ludovica; Pastore, Alberto - In: Business horizons 62 (2019) 5, pp. 663-677
Persistent link: https://www.econbiz.de/10012118527