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Getting to Why : Semi-Supervised Topic Modeling of Customer Purchase Histories

Lee, Thomas; Yoshihara, Kristine - 2016

The design and marketing of new products is fundamentally about understanding a customer's underlying needs. In this paper we describe research to learn needs by analyzing a customer's past purchases. We leverage what companies already (believe that they) know about how customers solve problems...

Persistent link: https://www.econbiz.de/10014123965

Can Islam and status consumption live together in the house of fashion clothing?

O’Cass, Aron; Lee, Wai Jin; Siahtiri, Vida - In: Journal of fashion marketing and management 17 (2013) 4, pp. 440-459

Persistent link: https://www.econbiz.de/10010198000

Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear

Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56

Persistent link: https://www.econbiz.de/10009545352

"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear

Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10009732062

Why doesn't our branding pay off : optimising the effects of branding through innovation

Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 509-529

Persistent link: https://www.econbiz.de/10011574456

Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation

Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 51 (2017) 1, pp. 177-199

Persistent link: https://www.econbiz.de/10011626461

How do materialists choose prominent brands in emerging markets?

Siahtiri, Vida; Lee, Wai Jin - In: Journal of retailing and consumer services 46 (2019), pp. 133-138

Persistent link: https://www.econbiz.de/10011980815