As behavioral hypotheses about in-store decision making become more common in the marketing literature, there is a growing need for richer, more complete datasets in order to test them more carefully. We introduce a novel PathTrackerreg; dataset that captures consumers' in-store shopping...

We examine grocery shopping paths through the lens of the Traveling We examine grocery shopping paths through the lens of the quot;Traveling Salesman Problemquot; (TSP), a classic paradigm from the field of operations research. We define the quot;TSP-optimalquot; path for each shopper as the...