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Brand power index using princi...
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Consumer behaviour
Konsumentenverhalten
9
Brand management
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Markenführung
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3
Brand extension
3
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Bei, Lien-ti
7
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
Brand power index : using principal component analysis
Bei, Lien-ti
;
Cheng, Tsung-chi
- In:
Applied economics
45
(
2013
)
19/21
,
pp. 2954-2960
Persistent link: https://www.econbiz.de/10010192345
Saved in:
2
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
3
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Saved in:
4
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
5
The effects of hedonic and utilitarian bidding values on e-auction behavior
Bei, Lien-ti
;
Chen, Ming-Yi
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 483-507
Persistent link: https://www.econbiz.de/10011400945
Saved in:
6
Customer's perceived value of waiting time for service events
Lin, Yu-Tse
;
Xia, Kang-Ning
;
Bei, Lien-ti
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10011294152
Saved in:
7
Free the brand : how a logo frame influences the potentiality of brand extensions
Chen, Yu-Shan Athena
;
Bei, Lien-ti
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10012060135
Saved in:
8
Determinants of performing arts attendance in Taiwan : a multivariate probit analysis
Cheng, Tsung-chi
;
Wen, Wei-jen
- In:
Applied economics letters
18
(
2011
)
13/15
,
pp. 1437-1442
Persistent link: https://www.econbiz.de/10009347989
Saved in:
9
Performing arts attendance in Taiwan: who and how often?
Wen, Wei-Jen
;
Cheng, Tsung-Chi
- In:
Journal of cultural economics
37
(
2013
)
2
,
pp. 309-325
Persistent link: https://www.econbiz.de/10009750344
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