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The most commonly cited issues with mobile apps are low user engagement and retention levels. In this paper, we explore the efficacy of crowdsourcing features on enhancing user engagement and retention in the context of mobile gaming apps. To do so, we examine two specific crowdsourcing...
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The introduction of product upgrades in a competitive environment is commonly observed in the software industry. When introducing a new product, a software vendor may employ behavior-based price discrimination (BBPD) by offering a discount over its market price to entice existing customers of...
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Different mechanisms through which easier access to physical stores could affect customers’ online purchase behavior are not well understood in the literature. We use customer-level data of a large apparel retailer to estimate the treatment effect of store openings on the online purchase...
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Delivery speed is an essential component of the service provided by online delivery platforms. Since improving delivery speed is expensive, platforms can give the appearance of faster delivery by showing a conservative estimate of the delivery duration when the consumer makes an order. We use...
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