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Private labels and retail assortment planning : a differential evolution approach

Tsafarakis, Stelios; Saridakis, Charalampos; … - In: Operations research confronting the crisis, (pp. 677-692). 2016

Persistent link: https://www.econbiz.de/10011589938

Consumer Choice Behavior and New Product Development : An Integrated Market Simulation Approach

Tsafarakis, Stelios; Grigoroudis, Evangelos; … - 2010

The extremely high costs associated with the commercial failure of a new product, stresses the importance of a model that will effectively forecast the market penetration of a product at the design stage. The purpose of our study is to discover heuristics that will better explain market share,...

Persistent link: https://www.econbiz.de/10014045247

Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market

Saridakis, Charalampos; Baltas, George - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 77-87

Persistent link: https://www.econbiz.de/10011444025

Extracting knowledge from customer reviews : an integrated framework for digital platform analytics

Kyriakidis, Anastasios; Tsafarakis, Stelios - In: International transactions in operational research : a … 32 (2025) 4, pp. 2061-2086

Persistent link: https://www.econbiz.de/10015338278

The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets

Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40

Persistent link: https://www.econbiz.de/10014368371

User-generated content behaviour of the dissatisfied service customer

Presi, Caterina; Saridakis, Charalampos; Hartmans, Susanna - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1600-1625

Persistent link: https://www.econbiz.de/10010429786

Analysing user behaviour in recommender systems

Lakiotaki, Kleanthi; Matsatsinis, Nikolaos - In: International journal of electronic business 10 (2012) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10009658702

The entrance of new products in the Cretan market

Angelaki, Eleni; Baltas, George; Baourakis, George; … - In: Journal of euromarketing 22 (2013) 1/2, pp. 74-85

Persistent link: https://www.econbiz.de/10010127909

The role of customer factors in multiple store patronage: a cost-benefit approach

Baltas, George; Argouslidis, Paraskevas C.; Skarmeas, … - In: Journal of retailing 86 (2010) 1, pp. 37-50

Persistent link: https://www.econbiz.de/10003969343

Measuring brand equity in the car market: a hedonic price analysis

Baltas, George; Saridakis, C. - In: Journal of the Operational Research Society : OR 61 (2010) 2, pp. 284-293

Persistent link: https://www.econbiz.de/10003938122