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Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence; Parguel, Béatrice - In: EuroMed journal of business 6 (2011) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10009235982
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Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"
Parguel, Béatrice; Benoit-Moreau, Florence; Russell, … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 107-134
Persistent link: https://www.econbiz.de/10011298744
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Sustainability of the sharing economy in question : when second-hand peer-to-peer platforms stimulate indulgent consumption
Parguel, Béatrice; Lunardo, Renaud; Benoit-Moreau, Florence - In: Technological forecasting & social change : an … 125 (2017), pp. 48-57
Persistent link: https://www.econbiz.de/10011899469
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Why might organic labels fail to influence consumer choices? : marginal labelling and brand equity effects
Larceneux, Fabrice; Benoit-Moreau, Florence; Renaudin, … - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 1, pp. 85-104
Persistent link: https://www.econbiz.de/10009611735
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How competent are consumers? : the case of the energy sector in France
Bonnemaizon, Audrey; Batat, Wided - In: International journal of consumer studies 35 (2011) 3, pp. 348-358
Persistent link: https://www.econbiz.de/10009153217