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~subject:"Consumer behaviour"
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stated discrete choice model
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of revenue management : IJRM
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Sport management review
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Using a stated choice model to test the viability of new sport event ticket packages
Ferreira, Mauricio
;
Hall, Todd
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10009791536
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2
Personality fit in NASCAR : an evaluation of driver-sponsor congruence and its impact on sponsorship effectiveness outcomes
Dees, Windy
;
Bennett, Gregg
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10003965844
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3
Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
Saved in:
4
A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport management review
16
(
2013
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10009757804
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