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ECONIS (ZBW)
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Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
2
An offer you can't refuse : consumer perceptions of sales pressure
Zboja, James J.
;
Clarm, Ronald A.
;
Haytko, Diana L.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 806-821
Persistent link: https://www.econbiz.de/10011614120
Saved in:
3
The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
Zboja, James J.
;
Brudvig, Susan
;
Laird, Mary Dana
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10012607669
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4
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
5
Consumer resistance to sustainable fashion : evidence from the USA and India
Busalim, Abdelsalam
;
Lynn, Theo
;
Wood, Charles
- In:
Journal of fashion marketing and management
29
(
2025
)
3
,
pp. 371-394
Persistent link: https://www.econbiz.de/10015323713
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6
How budget constraints impact consumers' response to discount presentation formats
Scheer, Lisa K.
;
Shehryar, Omar
;
Wood, Charles M.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003993655
Saved in:
7
Prosocial effects in youth from involvement in an experiential, cause-related marketing event
Arnold, Todd J.
;
Landry, Timothy D.
;
Wood, Charles M.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10003947368
Saved in:
8
The influence of social media communications on consumer-brand relationships in the luxury brand context : a bibliometric review
Firouznia, Maryam
;
Brochado, Ana
;
Wood, Charles
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 243-265)
.
2024
Persistent link: https://www.econbiz.de/10015098629
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