Yasmin, Farzana; Yajid, Shukri Ab.; Khatibi, Ali - In: International Journal of Academic Research in Business … 4 (2014) 9, pp. 572-589
This study has focused on the customers’ perceived risk and its influence on consumers’ attitude towards retailer bands in Malaysian hypermarkets from customers’ behavioural perspective. An adapted survey questionnaire was used for data collection. Total 400 questionnaires were distributed...
