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"‘Why don’t consumers care about CSR?"’ : a qualitative study exploring the role of CSR in consumption decisions
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Gruber, … - In: Journal of business ethics : JOBE 104 (2011) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10009426805
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Inferential evaluations of sustainability attributes : exploring how consumers imply product information
Gruber, Verena; Schlegelmilch, Bodo B.; Houston, Michael J. - In: Psychology & marketing 31 (2014) 6, pp. 440-450
Persistent link: https://www.econbiz.de/10010362500
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How techniques of neutralization legitimize norm- and attitude-inconsistent consumer behavior
Gruber, Verena; Schlegelmilch, Bodo B. - In: Journal of business ethics : JOBE 121 (2014) 1, pp. 29-45
Persistent link: https://www.econbiz.de/10010363479
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Consumers' perceptions of corporate social responsibility : scale development and validation
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 101-115
Persistent link: https://www.econbiz.de/10010424763
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Improving the effectiveness and credibility of corporate social responsibility messaging : an Austrian model identifies influential CSR content and communication channels
Gruber, Verena; Kaliauer, Magdalena; Schlegelmilch, Bodo B. - In: Journal of advertising research 57 (2017) 4, pp. 397-409
Persistent link: https://www.econbiz.de/10011884940
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Consumers' environmental sustainability beliefs and activism : a cross-cultural examination
Leonidou, Constantinos N.; Gruber, Verena; … - In: Journal of international marketing 30 (2022) 4, pp. 78-104
Persistent link: https://www.econbiz.de/10013438694
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Der Kauf gefälschter Markenprodukte: die Lust auf das Verbotene
Schlegelmilch, Bodo B.; Stöttinger, Barbara - In: Marketing : ZFP ; journal of research and management 21 (1999) 3, pp. 196-208
Persistent link: https://www.econbiz.de/10001457820
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When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina; Ruzeviciute, Ruta; Neciunskas, Paulius - In: Journal of international marketing 31 (2023) 4, pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
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Measuring unethical consumer behavior across four countries
Mitchell, Vince W.; Balabanis, George; Schlegelmilch, … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 395-412
Persistent link: https://www.econbiz.de/10003890527
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Voluntary purchase of counterfeit products : empirical evidence from four countries
Penz, Elfriede; Schlegelmilch, Bodo B.; Stöttinger, Barbara - In: Journal of international consumer marketing 21 (2009) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10003890677