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Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
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2
Rational addiction and the effect of price on consumption
Becker, Gary S.
- In:
The American economic review
81
(
1991
)
2
,
pp. 237-241
Persistent link: https://www.econbiz.de/10001104948
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3
A theory of rational addiction
Becker, Gary S.
- In:
Journal of political economy
96
(
1988
)
4
,
pp. 675-700
Persistent link: https://www.econbiz.de/10001064549
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4
Adicción racional y el efecto de los precios en el consumo
Becker, Gary S.
;
Grossman, Michael
;
Murphy, Kevin M.
- In:
Gaceta de economía
6
(
2001
)
12
,
pp. 213-221
Persistent link: https://www.econbiz.de/10001611231
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5
The role demographics have on customer involvement in obtaining a hotel discount and implications for hotel revenue management strategy
Lee, Seung Hyun
;
Bai, Billy
;
Murphy, Kevin
- In:
Journal of hospitality marketing & management
21
(
2012
)
5/6
,
pp. 569-588
Persistent link: https://www.econbiz.de/10009621103
Saved in:
6
A theory of bundling advertisements in media markets
Murphy, Kevin M.
;
Palacios-Huerta, Ignacio
-
2016
Persistent link: https://www.econbiz.de/10011609284
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