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The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales

Park, Jaehong; Gu, Bin; Lee, Hoonyoung - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 253-261

Persistent link: https://www.econbiz.de/10009730242

Your gift choice for your boss versus your subordinate would not be the same : the interplay of power and giver-receiver role on consumers' gift preferences

Choi, Woo Jin; Park, Jaehong; Yoon, Ho-Jung - In: Journal of business research : JBR 91 (2018), pp. 1-7

Persistent link: https://www.econbiz.de/10011902797

"I" see Samsung, but "we" see Samsung and LG : the moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis

Wu, Xiao Xiao; Choi, Woo Jin; Park, Jaehong - In: International journal of market research 62 (2020) 1, pp. 79-94

Persistent link: https://www.econbiz.de/10012173368

First step in social media : measuring the influence of online management responses on customer satisfaction

Gu, Bin; Ye, Qiang - In: Production and operations management : an international … 23 (2014) 4, pp. 570-582

Persistent link: https://www.econbiz.de/10010364045

The impact of online user reviews on hotel room sales

Ye, Qiang; Law, Rob; Gu, Bin - In: International journal of hospitality management 28 (2009) 1, pp. 180-182

Persistent link: https://www.econbiz.de/10003799073

Contemporaneous and delayed sales impact of location-based mobile promotions

Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564

Persistent link: https://www.econbiz.de/10011372835

Expert blogs and consumer perceptions of competing brands

Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395

Persistent link: https://www.econbiz.de/10011689836

Do online reviews matter? : an empirical investigation of panel data

Duan, Wenjing; Gu, Bin; Whinston, Andrew B. - In: Decision support systems : DSS ; the international journal 45 (2008) 4, pp. 1007-1016

Persistent link: https://www.econbiz.de/10003780741

Measuring and managing the externality of managerial responses to online customer reviews

Chen, Wei; Gu, Bin; Ye, Qiang; Zhu, Kevin - In: Information systems research : ISR 30 (2019) 1, pp. 81-96

Persistent link: https://www.econbiz.de/10012036914

Expert Blogs and Consumer Perceptions of Competing Brands

Luo, Xueming; Zhang, Jie (Jennifer); Gu, Bin; Phang, Chee - 2017

Social media-based expert blogs are a crucial and credible online information source for consumers, yet little is known about the role of expert blogs for general consumer brand perceptions that bestow long-term value for the firm. On the basis of a novel dataset with 7,871 brand-day...

Persistent link: https://www.econbiz.de/10014157786