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A dynamic advertising model with reference price effect
Zhang, Qiao; Zhang, Jianxiong; Tang, Wansheng - In: RAIRO / Operations research 49 (2015) 4, pp. 669-688
Persistent link: https://www.econbiz.de/10011546692
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Supply chain pricing and coordination with markdown strategy in the presence of conspicuous consumers
Xue, Musen; Tang, Wansheng; Zhang, Jianxiong - In: International transactions in operational research : … 23 (2016) 6, pp. 1051-1065
Persistent link: https://www.econbiz.de/10011553487
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Joint pricing and advertising strategy with reference price effect
Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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When and how to introduce live streaming for video game? : consumers' trade-off between buying and watching
Qiao, Lingyu; Tang, Wansheng; Hao, Guangwei; Xia, Yi; … - In: Omega : the international journal of management science 135 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015407746
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Asymmetric retailers with different moving sequences : group buying vs. individual purchasing
Yan, Yingchen; Zhao, Ruiqing; Lan, Yanfei - In: European journal of operational research : EJOR 261 (2017) 3, pp. 903-917
Persistent link: https://www.econbiz.de/10011740447
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Price promotions in vertically-related market : Instant discount vs. gift card
Chen, Pingping; Chen, Huiru; Zhao, Ruiqing - In: Omega : the international journal of management science 108 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10014304717