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Why Canadians give to charity : an extended theory of planned behaviour model

Mittelman, Robert; Rojas-Méndez, José - In: International review on public and non-profit marketing 15 (2018) 2, pp. 189-204

Persistent link: https://www.econbiz.de/10011918432

Pup-ularity contest : the advertising practices of popular animal influencers on Instagram

Jacobson, Jenna; Hodson, Jaigris; Mittelman, Robert - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013252653

Demographics, attitudes, and technology readiness : A cross-cultural analysis and model validation

Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, … - In: Marketing Intelligence & Planning 35 (2017) 1, pp. 18-39

Purpose The purpose of this paper is to test the cross-cultural validity of the Technology Readiness Index (TRI) (Parasuraman, 2000) and explore how demographics and attitudinal variables may help to explain adoption and use of technology-based products and services. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014947349

Conceptualizing nation branding : the systematic literature review

Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123

Persistent link: https://www.econbiz.de/10013552940

Measuring and positioning nation brands : a comparative brand personality approach

Rojas-Méndez, José I.; Papadopulos, Nicolas; Murphy, … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10009741994

Argentine consumers' perceptions of the US brand personality

Rojas-Méndez, José I.; Papadopoulos, Nicolas - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345

Persistent link: https://www.econbiz.de/10009714822

The US brand personality : a Sino perspective

Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034

Persistent link: https://www.econbiz.de/10009755366

Acceptance of genetically modified foods with health benefits : a study in Germany

Rojas-Méndez, José I.; Ahmed, Sadrudin A.; … - In: Journal of food products marketing 18 (2012) 3, pp. 200-221

Persistent link: https://www.econbiz.de/10009553003

Universal differences in advertising avoidance behavior : a cross-cultural study

Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954

Persistent link: https://www.econbiz.de/10003887572

Consumer preferences of store brands : role of prior experiences and value consciousness

Kara, Ali; Rojas-Méndez, José I.; Kucukemiroglu, Orsay; … - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 2, pp. 127-137

Persistent link: https://www.econbiz.de/10003876472