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Occupational dream pursuit : decision making and consumption behaviors
Kemp, Elyria; Borders, Aberdeen Leila - In: The journal of consumer marketing 34 (2017) 4, pp. 319-327
Persistent link: https://www.econbiz.de/10011691608
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The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette; Cromartie, Jane S.; … - In: The journal of business & industrial marketing 25 (2010) 4, pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
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Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei; Obeng, Efua; Borders, Aberdeen Leila; … - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
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Why build sustainable relationships with customers? : the effects of "Ambassador Program"
Aoki, Kei; Tudor, R. Keith; Borders, Aberdeen Leila; … - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012257946
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An examination of the impact of product and service quality perceptions on customer loyalty in rural banks in Ghana : the importance of social networks for nascent entrepreneurs
Dadzie, Kofi Q.; Evans, Jocelyn; Mack, Rhonda - In: Global business & economics review 12 (2010) 1/2, pp. 100-114
Persistent link: https://www.econbiz.de/10003974720
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Does wall street affect main street? : examining potential spillovers from investor stock market sentiment to personal consumption expenditures
ZarBabal, KhasadYahu; Evans, Jocelyn - In: Journal of economics and finance 42 (2018) 2, pp. 293-314
Persistent link: https://www.econbiz.de/10012031003