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Understanding the consequences of pride and shame : how self-evaluations guide moral decision making in business
Bagozzi, Richard P.
;
Sekerka, Leslie E.
;
Sguera, Francesco
- In:
Journal of business research : JBR
84
(
2018
),
pp. 271-284
Persistent link: https://www.econbiz.de/10011802950
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Choosing not to buy when tempted : advancing sustainable development with consumer moral restraint
Sekerka, Leslie E.
;
Kipfelsberger, Petra
;
Stimel, Derek
; …
-
2022
Persistent link: https://www.econbiz.de/10013171108
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