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Artificial intelligence-enabled personalization in interactive marketing : a customer journey perspective
Gao, Youjiang; Liu, Hongfei - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 663-680
Persistent link: https://www.econbiz.de/10014427944
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Improving consumer satisfaction in green hotels : the roles of perceived warmth, perceived competence, and CSR motive
Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 42 (2014), pp. 20-31
Persistent link: https://www.econbiz.de/10010410812
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A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research
Gao, Yixing; Mattila, Anna S.; Lee, Seoki - In: International journal of hospitality management 54 (2016), pp. 107-115
Persistent link: https://www.econbiz.de/10011474057
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The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers’ propensity to choose green hotels
Gao, Yixing; Mattila, Anna S. - In: Journal of business ethics : JOBE 136 (2016) 3, pp. 575-585
Persistent link: https://www.econbiz.de/10011521808
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The social influence of other consumers on consumers’ reward donations
Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 77 (2019), pp. 504-511
Persistent link: https://www.econbiz.de/10011988872
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The impact of stereotyping on consumers' food choices
Gao, Yixing; Mattila, Anna S. - In: Journal of business research : JBR 81 (2017), pp. 80-85
Persistent link: https://www.econbiz.de/10011771603
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The impact of fellow consumers’ presence, appeal type, and action observability on consumers’ donation behaviors
Wu, Luorong; Gao, Yixing; Mattila, Anna S. - In: Cornell hospitality quarterly : CQ 58 (2017) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10011731140
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What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee; Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 87 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
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The effects of choice set size and information filtering mechanisms on online hotel booking
Denizci Guillet, Basak; Mattila, Anna; Gao, Yixing - In: International journal of hospitality management 87 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012241897
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Let's talk about this in public : consumer expectations for online review response
Zhang, Lu; Gao, Yixing; Zheng, Xiaoyun - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10012158180