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Consumer behaviour
Konsumentenverhalten
30
Brand image
14
Markenimage
14
Brand management
13
Markenführung
13
Brand
10
Markenartikel
10
Social Web
9
Social web
9
Advertising effects
8
Beziehungsmarketing
8
Relationship marketing
8
USA
8
United States
8
Werbewirkung
8
Personality psychology
7
Persönlichkeitspsychologie
7
South Korea
7
Advertising
6
Product Placement
6
Product placement
6
Südkorea
6
Viral marketing
5
Virales Marketing
5
Ethics
4
Ethik
4
Internet marketing
4
Online-Marketing
4
Werbung
4
Artificial intelligence
3
Branded entertainment
3
Cognition
3
Emotion
3
Experiment
3
Kognition
3
Künstliche Intelligenz
3
Motivation
3
Artificial intelligence (AI)
2
Celebrity endorsement
2
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12
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Article
30
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30
Aufsatz in Zeitschrift
30
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English
30
Author
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Sung, Yongjun
29
De Gregorio, Federico
4
Ryoo, Yuhosua
4
Ahn, Hongmin
3
Choi, Sejung Marina
3
Kim, Jooyoung
3
Ahn, Jungyong
2
Drumwright, Minette E.
2
Jung, Jong-hyuok
2
Kwon, Ohyoon
2
Lin, Jhih-Syuan
2
Chechelnytska, Inna
1
Chen, Hsuan-Ting
1
Chen, Kuan-Ju
1
Chu, Shu-Chuan
1
Chu, Shu-chuan
1
Hyun, Na Kyong
1
Jeon, Yongwoog
1
Kafiliveyjuyeh, Soheil
1
Kim, Ahyeon
1
Kim, Dong Hoo
1
Kim, Eunice
1
Kim, Jungwon
1
Kim, Taeyeon
1
Kim, WooJin
1
Kim, Yoojung
1
Kwon, Eun Sook
1
Kyung, Hobin
1
Lee, Arturo
1
Lee, Jung Ah
1
Lee, Taejun David
1
Miller, Jessica
1
Moon, Jangho
1
Muralidharan, Sidharth
1
Shan, Yan
1
Song, Young-A.
1
Song, Young-a
1
Tinkham, Spencer F.
1
Yoo, Chan Yun
1
Yoon, Hye Jin
1
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International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
3
The journal of brand management : an international journal
3
Journal of marketing communications
2
Corporate reputation review : an international journal
1
International journal of consumer studies
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
30
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1
The interplay of culture and situational cues in consumers' brand evaluation
Sung, Yongjun
;
Choi, Sejung Marina
;
Lin, Jhih-Syuan
- In:
International journal of consumer studies
36
(
2012
)
6
,
pp. 696-701
Persistent link: https://www.econbiz.de/10009675262
Saved in:
2
The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
Saved in:
3
Effects of brand personality on brand trust and brand affect
Sung, Yongjun
;
Kim, Jooyoung
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
Saved in:
4
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
5
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
6
Brand personality dimensions in China
Chu, Shu-chuan
;
Sung, Yongjun
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
Saved in:
7
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
8
Antecedents of nation brand personality
Song, Young-a
;
Sung, Yongjun
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
Saved in:
9
Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Saved in:
10
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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