Similar Search Results

The influences of brand benefits on brand loyalty : intermediate mechanisms

Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160

Persistent link: https://www.econbiz.de/10011479155

A contingency model in establishing brand loyalty : relationship age as a moderator

Huang, Chao-Chin; Tsay, Chung-Yuan; Fang, Shih Chieh; … - In: Corporate reputation review 26 (2023) 1, pp. 19-32

Persistent link: https://www.econbiz.de/10014225818

The Influences of Brand Benefits on Brand Loyalty : Intermediate Mechanisms

Huang, Shyh-Ming; Fang, Shyh-Rong - 2016

While the literature often pays particular attention to how brand benefits develop relationship quality, such as trust and satisfaction, this study departs from this approach and demonstrates the mediating roles of brand relationship quality (BRQ) and customer relationship quality (CRQ) in the...

Persistent link: https://www.econbiz.de/10014035296

Antecedents and distinctions between online trust and distrust : predicting high- and low-risk internet behaviors

Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of electronic commerce research : JECR 14 (2013) 2, pp. 149-166

Persistent link: https://www.econbiz.de/10009787469

The impacts of brand experiences on brand loyalty : mediators of brand love and trust

Huang, Chao-Chin - In: Management decision : MD 55 (2017) 5, pp. 915-934

Persistent link: https://www.econbiz.de/10011673037

Aging consumers and their brands : the customer journey perspective

Huang, Chao-Chin - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 31-59

Persistent link: https://www.econbiz.de/10012798103