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Feminism's fourth wave : a research agenda for marketing and consumer research
Maclaran, Pauline - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1732-1738
Persistent link: https://www.econbiz.de/10011407860
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Cultural influences on representations of the consumer in marketing theory
Maclaran, Pauline; Hogg, Margaret K.; Bradshaw, Alan - In: The SAGE handbook of marketing theory, (pp. 332-352). 2010
Persistent link: https://www.econbiz.de/10003923156
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The ecology of the marketplace experience : from consumers' imaginary to design implications
Borghini, Stefania; Maclaran, Pauline; Bonnin, Gaël; … - In: Marketing management : a cultural perspective, (pp. 408-426). 2012
Persistent link: https://www.econbiz.de/10009508078
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Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard; Maclaran, Pauline; Bradshaw, Alan - In: Marketing theory 13 (2013) 2, pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
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Bollywood cinema's global reach : consuming the "Diasporic consciousness"
Takhar-Lail, Amandeep; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 266-279
Persistent link: https://www.econbiz.de/10009621046
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Multicultural perspectives in customer behaviour, (pp. 65-80). 2014
Persistent link: https://www.econbiz.de/10010399250
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655
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Researchers' introspection for multi-sited ethnographers : a xenoheteroglossic autoethnography
Minowa, Yuko; Visconti, Luca M.; Maclaran, Pauline - In: Journal of business research : JBR 65 (2012) 4, pp. 483-489
Persistent link: https://www.econbiz.de/10009512751
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The carnal feminine : consuming representations of womanhood in a contemporary media text
Stevens, Lorna; Maclaran, Pauline - In: Gender, culture, and consumer behavior, (pp. 63-86). 2012
Persistent link: https://www.econbiz.de/10009544245
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Heterotopian space and the utopics of ethical and green consumption
Chatzidakis, Andreas; Maclaran, Pauline; Bradshaw, Alan - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 494-515
Persistent link: https://www.econbiz.de/10009545941