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Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715

Persistent link: https://www.econbiz.de/10010197484

Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402

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What is the value of luxury? : a cross-cultural consumer perspective

Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034

Persistent link: https://www.econbiz.de/10009691188

Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk

Klarmann, Christiane; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 261-277). 2013

Persistent link: https://www.econbiz.de/10009667672

Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 544-566