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Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther; Ramírez-Hurtado, José M. - In: Electronic commerce research 22 (2022) 4, pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
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Labeling and consumer purchases
Calderon-Monge, Esther; Ramírez-Hurtado, José M.; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10014531774