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Consumer heterogeneity evolving from social group dynamics: latent class analyses of German footwear consumption 1980-1991
Frenzel Baudisch, Alexander - In: Journal of business research : JBR 60 (2007) 8, pp. 836-847
Persistent link: https://www.econbiz.de/10003499778
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Product innovation, consumer heterogeneity, and market growth : a theoretical discussion and empirical analysis
Frenzel Baudisch, Alexander - 2006
Persistent link: https://www.econbiz.de/10011489026
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Consumer heterogeneity evolving from social group dynamics : latent class analyses of German footwear consumption 1980-1991
Frenzel Baudisch, Alexander (contributor) - 2006
Persistent link: https://www.econbiz.de/10003375578