Showing 1 - 10 of 14,093
This paper studies the problem of information provision in auctions. The linkage principle indicates that credibly revealing private information would benefit the seller, which implies that a seller should prefer a public reserve price to a secret one if the reserve price could reveal her...
Persistent link: https://www.econbiz.de/10013242047
We study the revenue-maximizing mechanism when a buyer’s value evolves endogenously because of learning-by-consuming. A seller sells one unit of a divisible good, while the buyer relies on his private, rough valuation to choose his first-stage consumption level. Consuming more leads to a more...
Persistent link: https://www.econbiz.de/10013491620
In this paper we introduce a new type of experiment that combines the advantages of lab and field experiments. The experiment is conducted in the lab but using an unchanged market environment from the real world. Moreover, a subset of the standard subject pool is used, containing those subjects...
Persistent link: https://www.econbiz.de/10010365897
In Buy-It-Now (BIN, hereafter) auctions, sellers can make a "take-it-or-leave-it" price offer (BIN price) prior to an auction. We analyse experimentally how eBay sellers set BIN prices and whether they benefit from offering them. Using the real eBay environment in the laboratory, we find that...
Persistent link: https://www.econbiz.de/10011902715
We investigate experimentally on eBay how sellers set prices in "Buy-It-Now" (BIN) auctions. We find that the eBay format leads to prices substantially below those expected in second-price auctions. Moreover, our results reveal that the information available on eBay about buyer experience and...
Persistent link: https://www.econbiz.de/10012309640
We propose a model of data provision and data pricing. A single data provider controls a large database that contains information about the match value between individual consumers and individual firms (advertisers). Advertisers seek to tailor their spending to the individual match value. The...
Persistent link: https://www.econbiz.de/10013047747
We analyze data pricing and targeted advertising. Advertisers seek to tailor their spending to the value of each consumer. A monopolistic data provider sells cookies -- informative signals about individual consumers' preferences. We characterize the set of consumers targeted by the advertisers...
Persistent link: https://www.econbiz.de/10013073446
We develop a model of data pricing and targeted advertising. A monopolistic data provider determines the price to access "cookies," i.e., informative signals about individual consumers' preferences. The demand for information is generated by advertisers who seek to tailor their spending to the...
Persistent link: https://www.econbiz.de/10013062477
We consider a dynamic posted-price mechanism of a seller who must sell a single unit of a good to a number of buyers before a deadline. The seller cannot pre-commit to any price-path. Even when the buyers are symmetric (though non-anonymous) to the seller, the seller can charge different prices...
Persistent link: https://www.econbiz.de/10012932134
Keyword advertising, or "sponsored links" that appear alongside online search results or other online content, has grown into a multibillion-dollar market. Providers of keyword advertising, such as Google and Yahoo!, profit by auctioning keywords to advertisers. One issue of increasing...
Persistent link: https://www.econbiz.de/10014058471