To stay within global environmental boundaries, the world's food system requires significant changes. In this context, a tax on meat products is frequently put forward as a policy measure to stimulate a dietary shift away from meat products. Understanding public preferences for the design of...

Consumer preferences and willingness-to-pay (WTP) for certain non-market food process attributes were investigated using a choice experiment. Swedish consumers were found to be willing to pay a price premium for the use of mobile abattoirs for cattle but not for broilers. We used two different...