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Influence of a Company's Social Initiatives on the Consumer Attitude Towards It : Results of Experimental Research

Pawlak, Marek - 2012

This article constitutes an attempt to answer the question whether social initiatives undertaken by a company influence the consumer attitude towards it. The aforementioned aim has been achieved by presenting the results of experimental research. Six scenarios of social initiatives undertaken by...

Persistent link: https://www.econbiz.de/10013098962

Influence of a company's social initiatives on the consumer attitude towards it : results of experimental research

Pawlak, Marek; Zasuwa, Grzegorz - In: Contemporary economics 5 (2011) 2, pp. 80-89

This article constitutes an attempt to answer the question whether social initiatives undertaken by a company influence the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental research. Six scenarios of social initiatives undertaken...

Persistent link: https://www.econbiz.de/10009244087

The impact of doing bad on consumer (dis)trust in the company : the moderating role of moral values

Stefańska, Magdalena; Zasuwa, Grzegorz - In: Corporate social responsibility and sustainability : …, (pp. 80-91). 2022

Persistent link: https://www.econbiz.de/10013263255

Do the ends justify the means? : how altruistic values moderate consumer responses to corporate social initiatives

Zasuwa, Grzegorz - In: Journal of business research : JBR 69 (2016) 9, pp. 3714-3719

Persistent link: https://www.econbiz.de/10011515243

Znaczenie wartości w prospołecznych zachowaniach konsumentów : kontekst marketingu społecznie zaangażowanego

Zasuwa, Grzegorz - Katolicki Uniwersytet Lubelski Jana Pawła II / … - 2017

Persistent link: https://www.econbiz.de/10011772873

Consumer activism in times of economic crisis and recovery : a cross-country aAnalysis of the role of social capital in boycotting products

Zasuwa, Grzegorz; Marek, Agnieszka; Wesołowski, Grzegorz; … - In: European research studies 23 (2020) 6, pp. 928-938

Persistent link: https://www.econbiz.de/10012510419

The impact of doing bad on consumer (dis)trust in the company : the moderating role of moral values

Stefańska, Magdalena; Zasuwa, Grzegorz - In: Corporate social responsibility and sustainability : …, (pp. 80-91). 2022

Persistent link: https://www.econbiz.de/10013472077

How do CSI and CSR perceptions affect word of mouth recommendations? : the role of trust, distrust, and moral norms

Zasuwa, Grzegorz; Stefańska, Magdalena - In: Corporate communications : an international journal 28 (2023) 6, pp. 905-923

Persistent link: https://www.econbiz.de/10014493932

Corporate social irresponsibility and consumer punishment : a systematic review and research agenda

Valor, Carmen; Antonetti, Paolo; Zasuwa, Grzegorz - In: Journal of business research : JBR 144 (2022), pp. 1218-1233

Persistent link: https://www.econbiz.de/10013185093