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Effektive Kundenselektion für Vertriebskampagnen auf Basis von Nettoscores
Michel, René; Schnakenburg, Igor; Martens, Tobias von; … - 2011
Persistent link: https://www.econbiz.de/10009388218
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Alumni loyalty : systematic literature review
Iskhakova, Lilia; Hoffmann, Stefan; Hilbert, Andreas - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 274-316
Persistent link: https://www.econbiz.de/10011779099
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A customer value-based airline revenue management approach considering both opportunity costs and misclassification of heterogeneous clients
Mohaupt, Michael; Hilbert, Andreas - In: Journal of revenue and pricing management 14 (2015) 5, pp. 321-341
Persistent link: https://www.econbiz.de/10011460135
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Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia - 2020
Persistent link: https://www.econbiz.de/10012488489
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Cross-cultural research in alumni loyalty : an empirical study among master students from German and Russian universities
Iskhakova, Lilia; Hilbert, Andreas; Joehnk, Peter - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 457-492
Persistent link: https://www.econbiz.de/10012650503
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Entwicklung eines Erklärungsmodells der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil
Hilbert, Andreas - 2004
Persistent link: https://www.econbiz.de/10013441082