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Sellers often make explicit or implicit product claims without providing evidence. We show that such "puffery" of product attributes through pure cheap talk can be credible and help buyers make a better decision. Puffing one attribute of a product leads buyers to positively update their...
Persistent link: https://www.econbiz.de/10013065190
We study the effect of noise due to exogenous information distortions in the context of Bayesianpersuasion. In particular, we ask whether more noise (a la Blackwell) is always harmful forthe information designer, i.e., the sender. We show that in general this is not the case. Weprovide a...
Persistent link: https://www.econbiz.de/10012854480
Persistent link: https://www.econbiz.de/10015193263
studies suggest that credibility could be the key. Therefore, credibility can be suggested as one of the key factors driving … the traffic of individuals to certain media. By gaining a better understanding of how Millennials perceive credibility … with 190 respondents - Millennials - was conducted to determine how they perceive the credibility of various media types …
Persistent link: https://www.econbiz.de/10012116782
We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which escalates consumers' willingness to purchase goods...
Persistent link: https://www.econbiz.de/10012805746
reputation for honesty, so then he defrauds his customers to achieve a higher payoff. In equilibrium, deception for a long period …
Persistent link: https://www.econbiz.de/10013003288
Product information websites have become ubiquitous in supporting B2C E-Commerce. This paper explores their impact on firm profitability, consumer surplus, and social welfare. Using an analytical model, we show that firms take advantage of such infomediaries and reduce their own information...
Persistent link: https://www.econbiz.de/10013006140
We model firms' quality disclosure and pricing in the presence of cursed consumers, who fail to be sufficiently skeptical about undisclosed quality. We show that neither competition nor the presence of sophisticated consumers necessarily protect cursed consumers from being exploited....
Persistent link: https://www.econbiz.de/10012915505
We consider a market with two sellers, each having one unit of identical product, who compete for potential buyers with one-unit demand and a private valuation of this product. First, firms simultaneously post their prices. Then buyers observe these prices and choose a seller to submit a request...
Persistent link: https://www.econbiz.de/10013220584
We examine the influence of guilt and trust on the performance of credence goods markets. An expert can make a promise to a consumer first, whereupon the consumer can express her trust by paying an interaction price before the expert's provision and charging decisions. We argue that the expert's...
Persistent link: https://www.econbiz.de/10013146471