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Diffusion and pricing over the product life cycle
Nair, Harikesh - 2019
This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the …
Persistent link: https://www.econbiz.de/10012065298
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Chapter 7. Diffusion and pricing over the product life cycle
Nair, Harikesh S. - In: Handbook of the economics of marketing : Volume 1, (pp. 359-439). 2019
This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the …
Persistent link: https://www.econbiz.de/10014023353
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Conceptual model on replacement behaviour
Nes, Nicole van; Cramer, Jacqueline - In: International journal of product development : IJPD 6 (2008) 3/4, pp. 291-309
Persistent link: https://www.econbiz.de/10003775822
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Durable purchases over the later life cycle
Browning, Martin James; Crossley, Thomas F.; Lührmann, … - 2012
We investigate life cycle patterns of demand for services from household durables using UK panel data. We take careful account of prices, demographics, labour supply and health. Demand for consumer electronics rises with age, while the demand for household appliances is flat. These findings...
Persistent link: https://www.econbiz.de/10009577009
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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Buying impulse triggered by digital media
Lin, Pei-chun; Lin, Zhou-hern - In: The service industries journal 33 (2013) 9/10, pp. 892-908
Persistent link: https://www.econbiz.de/10009771251
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The significance of product longevity
Cooper, Tim - In: Longer lasting products : alternatives to the throwaway …, (pp. 3-36). 2010
Persistent link: https://www.econbiz.de/10008758016
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Consumer influences on product life-spans
Evans, Siân; Cooper, Tim - In: Longer lasting products : alternatives to the throwaway …, (pp. 319-350). 2010
Persistent link: https://www.econbiz.de/10008758449
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Understanding replacement behaviour and exploring design solutions
Nes, Cornelia Nicoline van - In: Longer lasting products : alternatives to the throwaway …, (pp. 107-131). 2010
Persistent link: https://www.econbiz.de/10008758531
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The compatibility of durable goods with contingent generic consumables
Erzurumlu, S. Sinan - In: Omega : the international journal of management science 41 (2013) 3, pp. 574-585
Persistent link: https://www.econbiz.de/10009675669