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~subject:"Consumer behaviour"
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Consumer behaviour
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International journal of emerging markets
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ECONIS (ZBW)
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Understanding underdog brand positioning effects among emerging market consumers : a moderated mediation approach
Patel, Jayesh D.
;
Trivedi, Rohit
;
Malhotra, Svablum
; …
- In:
The journal of product & brand management
33
(
2024
)
8
,
pp. 1013-1026
Persistent link: https://www.econbiz.de/10015173298
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2
Does explicit comparative advertising affect Indian consumers' attitudes towards low and high-involvement product?
Jain, Varsha
;
Trivedi, Rohit
;
Joshi, Vikrant
;
Daswani, …
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
Saved in:
3
Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic : an application of the theory of reasoned action
Ackermann, Claire-Lise
;
Sun, Haoye
;
Teichert, Thorsten
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1840-1865
Persistent link: https://www.econbiz.de/10013206280
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