We explore customer choice behavior when they face a choice between service providers of unknown service value. Customers arrive according to a Poisson process to the market. Service times are exponentially distributed with the same rate at each service provider. Both the service providers are...

We study observational learning in environments where customers choose among multiple options with uncertain quality for which they observe the aggregate choices of previous customers (the sales of each option). When customers have heterogeneous knowledge about quality, the choices of better...

We examine how operational changes in customer flows in retail stores affect the rate of COVID-19 transmission. We combine a model of customer movement with two models of disease transmission: direct exposure when two customers are in close proximity and wake exposure when one customer is in the...