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Consumer behaviour
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60
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Edward Elgar Publishing
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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Erasmus Research Institute of Management
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Journal of business research : JBR
695
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441
The journal of product & brand management
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The journal of brand management : an international journal
369
Psychology & marketing
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International journal of advertising : the review of marketing communications
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the quarterly review of marketing communications
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International journal of hospitality management
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Journal of international consumer marketing
114
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Marketing intelligence & planning
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science
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Marketing letters : a journal of research in marketing
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Journal of marketing
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Journal of fashion marketing and management
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Journal of global marketing
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International journal of consumer studies
89
The journal of consumer marketing
83
Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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International marketing review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Cogent business & management
77
Journal of strategic marketing
77
Journal of Islamic marketing
73
SpringerLink / Bücher
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European journal of marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Journal of marketing research : JMR
67
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
4
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1
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1
The Pirate Archives, William Ready Division of Archives and Research Collections, McMaster University
Long, Christopher
;
Whittle, Bridget
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10013328227
Saved in:
2
Heraldry and
brand
logotypes : 800 years of color combinations
Droulers, Olivier
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011643941
Saved in:
3
Throwaway
history
:
brand
ephemera and consumer culture
Heller, Michael
;
Kelly, Aidan
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 397-408
Persistent link: https://www.econbiz.de/10011339721
Saved in:
4
Gendering the Victorian Irish child reader as buyer
Clark, Lauren Rebecca
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 8-28
Persistent link: https://www.econbiz.de/10010339226
Saved in:
5
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 347-361
Persistent link: https://www.econbiz.de/10010358538
Saved in:
6
Chain store retailing in
Ireland
: a case study of F. W. Woolworth & Co. Ltd., 1914-2008
Walsh, Barbara
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010339191
Saved in:
7
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
8
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
9
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
10
Building
brand
awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
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