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Work with me or work for me : the effect of brand roles depends on implicit theories of self-change
Rai, Dipankar; Lin, Chien-Wei; Yang, Chun-Ming; Saint … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 551-569
Persistent link: https://www.econbiz.de/10015144248
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Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien; Yang, Chun-ming - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
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The effects of temperature cues on charitable donation
Rai, Dipankar; Lin, Chien-Wei Wilson; Yang, Chun-Ming - In: The journal of consumer marketing 34 (2017) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011616103
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Restrained by resources : the effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility
Wang, Lili; You, Yanfen; Yang, Chun-Ming - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 557-571
Persistent link: https://www.econbiz.de/10012494694
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Chooser or suitor? : the effects of mating cues on men’s versus women’s reactions to commercial rejection
Chen, Rui; Shen, Hao; Yang, Chun-Ming - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 659-679
Persistent link: https://www.econbiz.de/10013454714
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Determining critical service quality from the view of performance influence
Wang, Kung-Jeng; Chang, Tsang-Chuan; Chen, Kuen-Suan - In: Total quality management & business excellence : an … 26 (2015) 3/4, pp. 368-384
Persistent link: https://www.econbiz.de/10011300174