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Consumer behaviour
Konsumentenverhalten
44
Theorie
41
Theory
41
Salespeople
28
Verkaufspersonal
28
Beziehungsmarketing
20
Relationship marketing
20
Marketing management
19
Marketingmanagement
19
Einzelhandel
18
Retail trade
18
USA
16
United States
16
Leistungsanreiz
14
Performance incentive
14
Compensation system
12
Marketing
12
Vergütungssystem
12
Advertising
11
Advertising effects
11
Leistungsentgelt
11
Performance pay
11
Werbewirkung
11
Marketing theory
10
Marketingtheorie
10
Werbung
10
B-to-B-Marketing
9
Business-to-business marketing
9
Discrete choice
9
Diskrete Entscheidung
9
Preismanagement
9
Preiswettbewerb
9
Price competition
9
Pricing strategy
9
Distribution channel
8
Experiment
8
Vertriebsweg
8
Game theory
7
Logit model
7
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Online availability
All
Free
19
Undetermined
9
Type of publication
All
Book / Working Paper
23
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
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Language
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English
44
Author
All
Sudhir, K.
32
Steenburgh, Thomas J.
8
Shin, Jiwoong
5
Chung, Doug J.
4
Talukdar, Debabrata
4
Kim, Minkyung
3
Tewari, Ishani
3
Yang, Sha
3
Yao, Alex Yao
3
Chakraborty, Ishita
2
Gauri, Dinesh K.
2
Jin, Yuan
2
Kumar, Vineet
2
Lee, Clarence
2
Mojir, Navid
2
Narayan, Vishal
2
Ofek, Elie
2
Rao, Vithala R.
2
Seo, Kyoungwon
2
Shankar, Ramesh
2
Song, Reo
2
Ainslie, Andrew
1
Avery, Jill
1
Canales, Rodrigo
1
Caravella, Mary
1
Che, Hai
1
Chen, Yuxin
1
Cherian, Mathew
1
Davin, Joseph P
1
Deighton, John
1
Dubé, Jean-Pierre
1
Fader, Peter
1
Fong, Hortense
1
Gupta, Sachin
1
Hardie, Bruce
1
Hitsch, Güenter J.
1
Hunter, Gary K.
1
Jiang, Baojun
1
Liu, Qiang
1
Liu, Yuzhou
1
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Institution
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American Marketing Association
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Published in...
All
Marketing science
8
Cowles Foundation discussion paper
5
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Cowles Foundation Discussion Paper
3
Working papers / Harvard Business School, Division of Research
3
Journal of marketing research
2
Darden Business School Working Paper
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Johnson School Research Paper Series
1
Journal of marketing
1
NET Institute Working Paper
1
Review of industrial organization : RIO
1
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ECONIS (ZBW)
44
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1
The dynamic advertising effect of collegiate athletics
Chung, Doug J.
- In:
Marketing science
32
(
2013
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10010199460
Saved in:
2
A Bayesian analysis of post-entry outcomes : an application to shopping mall sales
Chung, Doug J.
;
Seo, Kyoungwon
;
Song, Reo
-
2017
Persistent link: https://www.econbiz.de/10011876927
Saved in:
3
Does Apple anchor a shopping mall? : the effect of the technology stores on the formation of market structure
Chung, Doug J.
;
Seo, Kyoungwon
;
Song, Reo
-
2019
Persistent link: https://www.econbiz.de/10012175352
Saved in:
4
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
5
Measuring consumer and competitive impact with elasticity decompositions
Steenburgh, Thomas J.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 636-646
Persistent link: https://www.econbiz.de/10003569740
Saved in:
6
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
7
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
8
The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
- In:
Marketing science
34
(
2015
)
1
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
Saved in:
9
Taste heterogeneity, IIA, and the similarity critique
Steenburgh, Thomas J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003783576
Saved in:
10
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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