Conjoint analysis is an ubiquitous market research tool. As normally implemented, each time you wish to understand consumer utilities for a product category, you run a conjoint study for that category. For example, if you require consumer preferences for yogurt features, you run a (choice-based)...

We consider a seller who sells a product over T discrete period in the season. The arrival rate of customers is known but the parameter of customer sensitivity to price is unknown. We assume that the seller has a prior belief in this parameter, which is updated using the Bayesian rule. The...

Motivated by the proliferation of user-generated product-review information and its widespreaduse, this note studies a market where consumers are heterogeneous in terms of their willingness-to-pay for a new product. Each consumer observes the binary reviews (like or dislike) of consumers who...