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Brand heritage across cultures : U.S.A., France and South Korea

Pecot, Fabien; Rose, Gregory; Merchant, Altaf; Choi, Sunmee - In: The journal of brand management : an international journal 30 (2023) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10013493085

Effect of brand prominence on fashion advertising images on Instagram : a computational analysis

Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407

Persistent link: https://www.econbiz.de/10014234107

Expanding knowledge on emotional dynamics and viewer engagement : the role of travel influencers on youtube

Yoo, Jinyoung Jinnie; Kim, Heejin; Choi, Sungchul - In: Journal of innovation & knowledge : JIK 9 (2024) 4, pp. 1-10

This study investigates how the discrete emotions expressed by travel influencers on YouTube influence viewer engagement, distinguishing between macro- and micro- influencers. Using text mining and machine learning techniques, 6,061 travel-related videos were analyzed. The results indicate that...

Persistent link: https://www.econbiz.de/10015179370

Effects of a reward program on inducing desirable customer behaviors : the role of purchase purpose, reward-type and reward redemption timing

Choi, Sunmee; Kim, Sooyun - In: International journal of hospitality management 32 (2013), pp. 237-244

Persistent link: https://www.econbiz.de/10009718395

Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions

Choi, Sunmee; Mattila, Anna S. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 37-47

Persistent link: https://www.econbiz.de/10003793483

Exteriorscape : physical surroundings of a service outlet in a shopping mall

Koo, Hyunjung; Kim, Shinyoung; Choi, Sunmee - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 153-166

Persistent link: https://www.econbiz.de/10011302916

Providing feedback to service customers : the effect of the presentation order and repetition of feedback types

Kim, Shinyoung; Choi, Sunmee; Verma, Rohit - In: Journal of service management 28 (2017) 2, pp. 389-416

Persistent link: https://www.econbiz.de/10011704070

Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop

Kim, Sooyun; Park, Geebum; Lee, Yeonjoo; Choi, Sunmee - In: Journal of business research : JBR 69 (2016) 12, pp. 5809-5818

Persistent link: https://www.econbiz.de/10011597515

Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money

Merchant, Altaf; Rose, Gregory; Martin, Drew; Choi, Sunmee - In: Journal of business research : JBR 74 (2017), pp. 113-119

Persistent link: https://www.econbiz.de/10011675412

Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand

Kim, Sooyun; Choi, Sunmee; Park, Geebum; Lee, Yeonjoo - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 598-613

Persistent link: https://www.econbiz.de/10012622611