This paper investigates the threshold effects on the consideration set formation for consumers and the associated pricing decisions for firms. In the class of random utility maximization choice models, consumers choose the alternative with the largest utility after resolving utility...

In this paper, we develop an integrated framework to study a firm's joint decisions on product price, quality and service duration in a variety of monopolistic and competitive scenarios. Product price, quality, and ancillary service (such as maintenance and factory warranty) are arguably among...

Consumers search for product information to resolve valuation uncertainties before purchase. We incorporate search cost into consumer choice models and study the two-stage consider-then-choose policy. In the first stage, a consumer forms her consideration set by balancing utility uncertainty and...