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Cover -- Half Title -- Title -- Copyright -- CONTENTS -- Introduction: Another Book About Healthcare? -- Part I: WHEN MEDICAL MARKETS MEET HUMAN NATURE -- Chapter 1: Can Americans Shop Their Way to More Affordable Care? -- Chapter 2: Shopping in the Dark -- Chapter 3: Who's in Charge? The...
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This paper takes advantage of a natural experiment to examine the relationship between the price and saliency of health services. A large employer e-mailed individually-targeted health education encouraging high-value care to high-risk employees. Weeks before the program launched, a company...
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