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The current experiment compares risk preference in choices for self and others. The experimental task is based on Holt …
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The objectives of this study were to analyze marketing communication's perception of three groups of income levels (low, middle, and high) and to examine the impact of marketing communication in terms of mass media advertising and word of mouth (WOM) from family, colleagues, and friends on...
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Promotional lotteries offer consumers a chance to win one of many prizes along with their purchase. Critically, as is often the case, these campaigns not only include an assortment of prizes, but also an assortment of offerings that one can buy to enter the lottery—such as a small or an...
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This paper addresses the classic Arrow-Pratt model of choice under uncertainty, relaxing one important condition, and using different tools. The condition relaxed is the single variable in preferences, by allowing for imperfect substitutability in preferences. The tools used are not topological...
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information sources. Exploratory analysis, however, revealed interesting effects related to self-reported gambling frequency …-reported gambling frequency was stronger for females. Decision modeling found a decreased weight placed on new evidence (over base rate … frequency of gambling to worse performance in the critical probability assessment skills that should benefit gambling success (i …
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