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Brand and country influences on purchase intentions : a theory-of-reasoned action approach
Brodowsky, Glen
;
Stewart, Kristin
;
Anderson, Beverlee Byler
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 251-269
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011875395
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2
The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Su, Hung-jen
;
Huang, Yu-an
;
Brodowsky, Glen
;
Kim, Hyun Jeong
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 805-814
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008907677
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3
Gender roles and family decision making : a study of Indian automobile purchases
Srivastava, R. K.
;
Anderson, Beverlee B.
- In:
International journal of services, economics and management
2
(
2010
)
2
,
pp. 109-120
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003971732
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