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Advertising : creative communication with consumers

Hepner, Harry Walker - 1964 - 4 ed.

Persistent link: https://www.econbiz.de/10000674672

Advertising self-regulation (ASR) in Spain : an analysis of complaints and resolutions

Perelló-Oliver, Salvador; Muela-Molina, Clara - In: Journal of marketing communications 25 (2019) 5, pp. 553-569

Persistent link: https://www.econbiz.de/10012203336

Conversion attribution : what is missed by the advertising industry? : the OPEC model and its consequences for media mix modeling

Zaremba, Arkadiusz - In: Journal of marketing and consumer behaviour in emerging … (2020) 1, pp. 4-23

Marketers are currently focused on proper budget allocation to maximize ROI from online advertising. They use conversion attribution models assessing the impact of specific media channels (display, search engine ads, social media, etc.). Marketers use the data gathered from paid, owned, and...

Persistent link: https://www.econbiz.de/10012439362

Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory

Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10014375181

Dealing with intrusive ads : a study of which functionalities help consumers feel agency

Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387

Persistent link: https://www.econbiz.de/10014550823

The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It"

Rohmanue, Abdul; Jacobi, Erik S. - In: The journal of brand management : an international journal 31 (2024) 2, pp. 126-139

Persistent link: https://www.econbiz.de/10014511512

The impact of values on attitudes toward market orientation : Report No. 04-104

Furrer, Olivier; Lantz, Christian; Perrinjaquet, Amandine - In: MSI reports : working paper series (2004) 1, pp. 103-127

Persistent link: https://www.econbiz.de/10002200397

Promoting biodiversity : do consumers prefer feelings, facts, advice or appeals?

Schaffner, Dorothea; Demarmels, Sascha; Jüttner, Uta - In: The journal of consumer marketing 32 (2015) 4, pp. 266-277

Persistent link: https://www.econbiz.de/10011407098

Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers

Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268

Persistent link: https://www.econbiz.de/10011883212

Attitudes and donation behavior when reading positive and negative charity appeals

Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474

Persistent link: https://www.econbiz.de/10011956577