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~subject:"Consumer behaviour"
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Consumer behaviour
China
135,652
Gender
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Geschlecht
31,899
Werbung
15,051
Advertising
12,521
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8,974
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Frauen
6,059
Lohnstruktur
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Wage structure
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Deutschland
5,118
Werbewirkung
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Advertising effects
4,955
Innovation
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Septianto, Felix
28
Laroche, Michel
27
Chan, Kara
23
Eisend, Martin
21
Cleveland, Mark
20
Gierl, Heribert
19
Wang, Ying
18
Han, Heesup
17
Mattila, Anna S.
17
Sharma, Piyush
16
Yoon, Sukki
16
Belk, Russell W.
15
Dahlén, Micael
15
Phau, Ian
15
Taylor, Charles Raymond
15
Wang, Cheng Lu
15
Diehl, Sandra
14
Seo, Yuri
14
Dens, Nathalie
13
Mooij, Marieke K. de
13
Pelsmacker, Patrick de
13
Thaichon, Park
13
Wu, Linwan
13
Epstein, Gil S.
12
Fam, Kim-Shyan
12
Hsu, Cathy H. C.
12
Hu, Wuyang
12
Huang, Songshan
12
Law, Rob
12
Teng, Lefa
12
Torres, Ivonne M.
12
Yoon, Hye Jin
12
Grunert, Klaus G.
11
Hudders, Liselot
11
Hung, Kam
11
Ko, Eunju
11
Meng, Juan
11
Rosengren, Sara
11
Stafford, Marla Royne
11
Wang, H. Holly
11
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National Bureau of Economic Research
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Center Data
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Consumers, Health, Agriculture and Food Executive Agency
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GFK
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Wageningen Economic Research
12
Springer Fachmedien Wiesbaden
10
Axel-Springer-Verlag
8
American Marketing Association
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Christian-Albrechts-Universität zu Kiel
3
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Management Association, Marketing Division
1
American association of Advertising Agencies
1
Arabian American Oil Company "Aramco"
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Bain & Company <Boston, Mass.>
1
Boston College / Department of Economics
1
Carl Ueberreuter Verlag
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
China / Hai guan zong shui wu si shu
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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Consumer Research Institute, inc.
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Consumers, Health and Food Executive Agency
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Deutschland / Bundeswehr / Universität Hamburg
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Eric Cuvillier <Firma>
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European Advertising Academy
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1
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1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
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Journal of business research : JBR
304
Journal of retailing and consumer services
199
International journal of advertising : the review of marketing communications
159
Journal of international consumer marketing
135
Journal of marketing communications
132
Asia Pacific journal of marketing and logistics
106
International journal of advertising : the quarterly review of marketing communications
92
International journal of consumer studies
85
International journal of hospitality management
79
Journal of advertising research
77
Psychology & marketing
76
Journal of global marketing
75
Journal of promotion management : JPM
70
Marketing science
70
Journal of promotion management : innovations in planning and applied research
65
Journal of Consumer Marketing
63
Journal of travel and tourism marketing
61
The journal of consumer marketing
60
International marketing review
57
Young consumers : insight and ideas for responsible marketers
54
International journal of internet marketing and advertising : IJIMA
51
European journal of marketing : EJM
50
Journal of business ethics : JOBE
44
Journal of advertising
43
The journal of brand management : an international journal
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of international marketing
41
The journal of product & brand management
40
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
International journal of contemporary hospitality management
38
Journal of current issues and research in advertising : JCIRA
38
Journal of fashion marketing and management
38
Journal of advertising : official publication of the American Academy of Advertising
37
Journal of marketing management : MM
37
Marketing letters : a journal of research in marketing
37
Tourism management : research, policies, practice
35
Health marketing quarterly
34
Journal of current issues and research in advertising
34
Marketing intelligence & planning
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
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ECONIS (ZBW)
8,245
Other ZBW resources
269
RePEc
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1
Is there
gender
bias when creative directors judge
advertising
? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
2
Men hate it, women love it : guilty pleasure
advertising
messages
Lancellotti, Matthew P.
;
Thomas, Sunil
- In:
Journal of business research : JBR
85
(
2018
),
pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
Saved in:
3
Self-oriented masculinity : advertisements and the changing culture of the male market
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10009756534
Saved in:
4
Sociocultural changes and portrayal of women in advertisements : a temporal investigation across product categories
Tripathi, Sanjeev
;
Bansal, Anjali
;
Bansal, Amrita
- In:
Journal of business research : JBR
153
(
2022
),
pp. 216-227
Persistent link: https://www.econbiz.de/10013534014
Saved in:
5
Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.
;
Kyrousi, Antigone G.
;
Zotou, …
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
Saved in:
6
The influence of cultural orientation on
gender
role representations : horizontal-vertical values in cross-cultural
advertising
Tian, Kathy
- In:
International journal of business anthropology
7
(
2017
)
1
,
pp. 49-84
Persistent link: https://www.econbiz.de/10011847990
Saved in:
7
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
8
Consumer response to
advertising
endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
9
Consumer responses to sexual
advertising
: the intersection of modernization, evolution, and international marketing
Wan, Wendy W. N.
;
Luk, Chung-leung
;
Chow, Cheris W. C.
- In:
Journal of international business studies : JIBS ; an …
45
(
2014
)
6
,
pp. 751-782
Persistent link: https://www.econbiz.de/10010396525
Saved in:
10
Does humour travel? :
advertising
practices and audience effects in the United States and People's Republic of
China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
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